The Artisan's Journey
Slow Fashion, Woven by Hand
We are a family store on Big Bazaar Street in Coimbatore, and we buy the way our grandparents did — from the loom, from people we know by name.
Where the cloth comes from
Every piece in this store was made on a handloom. We work directly with weaving clusters in Kanchipuram, Varanasi, Chanderi and Paithan — no agents, no middlemen adding a margin without adding a skill.
A single Kanjeevaram saree takes between ten and twenty-five days on the loom, depending on the density of the zari. That number is why we cannot restock quickly, and why a piece that sells out sometimes stays sold out for a month.
What fair means here
- Weavers are paid per piece at a rate agreed before work begins, and paid on delivery.
- We buy the whole run, not only the best pieces, so nobody carries our risk for us.
- Each saree ships with a card naming the weaver and the cluster it came from.
Why some things cost what they do
Pure zari is silver thread dipped in gold. Mulberry silk is graded and priced by weight. A heavier saree costs more because there is more of it — not because of a brand name. When we discount a piece, it is because we over-bought, never because the weaver was paid less.
Caring for handloom
- Dry clean silk. Never wring it, and never dry it in direct sunlight.
- Store sarees folded in muslin, refolded along a different line every few months.
- Wash khadi cold by hand for the first three washes; it will soften and shrink slightly.
If you have a question about a specific piece — its weight, its origin, whether it will suit a particular occasion — write to us. We have handled every saree in this catalogue.
